NFL Bandwagon is a micro-site that allows users to answer a series of unassuming questions, to reveal who you should root for if your favorite NFL team does not make or is knocked out of the playoffs. The questions are read by the official voice of the NFL while the user is whisked through an NFL locker-room and their new team is presented with a montage of players and moments from the season.
Client - NFL
Agency - Atmosphere BBDO
Creative Director - Patrick Clark
Assoc. Creative Director - John Heath
Concept - Donovan Goodly
Art Director / UI Design - Rob Baumgartner
Content Management - Rob Baumgartner