AT&T Olympic Sponsorship Campaign: Fans Who Say We
AT&T was Team USA’s official wireless provider and the sole carrier who delivered 2008 Olympic content via Mobile TV, High Speed Internet and Advanced TV. This gave viewers multiple views of Team USA on multiple screens. We created a comprehensive media campaign that included TV spots, pre-roll spots, standard and rich banners to promote the partnership and increase viewership.
Client - AT&T
Agency - BBDO
Creative Director - Arturo Aranda
Art Director - Rob Baumgartner
Copywriter - Kim Mok