The Samsung A737 is the ideal AT&T phone to highlight for Mother's Day. It has a very simple interface and comes in four colors reminiscent of spring flowers. Flowers being what mothers receive on Mother's Day, the concept wrote it self. This campaign was highly successful and remarked upon, winning a One Show pencil. I give a lot of credit to my friends at 1st Ave Machine for really bringing this concept to life.
Client - AT&T
Agency - BBDO
Executive Creative Director - Susan Credle
Executive Creative Director - Arturo Aranda
Art Director - Robert Baumgartner
Copywriter - Jaye Davis
Production Partner - 1st Ave Machine