Olay ProX Twin Study Experience
To demonstrate the benefits of Olay ProX we created an experiment using twins. We gave the product to one twin and not to the other. We documented the results over two months and created an online experience that allowed viewers to explore the transformation of the one twin as their skin became more radiant and blemish free. The results inspired women to take the challenge themselves.
We built the experience on the bones of Tumblr, where the brand was able to maximize their reach to their target audience. We created a plethora of content, including videos, gifs, testimonials, interviews, sound bites, side-by-side comparisons, etc., that we blended seamlessly with their social feeds to drive traffic and inspiration. We also used interactive sliders and videos in the digital media to demonstrate the results. Overall, traffic to Olay’s tumblr was increased by over 200% and we met the projections of trial registrations were met within the first 2 weeks.
Client - Olay
Agency - Organic BBDO
Chief Creative Officer - Christopher Kelly
Group Creative Director - Marney Kerr
Assoc. Creative Director / UX Director - Rob Baumgartner
Art Director - Kelsey Liss
Copywriter - Tina Whelski
Copywriter - James Lewis
Developer - Randy Lewis