A fresh look at a fresh new salad line for Wendy's
When Wendy’s reinvented their salad line, we created a look for their advertisements that they might not normally be associated with. We used a hand-crafted typography and simple photography to talk about the salad's ingredient story. Then we paired their new fresh ingredients with magazines that had reinvented their publications for the (at the time, new) iPad. These Interactive ads focused on the individual ingredients, as well as completed salads. iPad users received a fresh look at a fresh new product, while allowing them to explore how Wendy's sources the ingredients.
Client - Wendy's
Agency - Kaplan Thaler Group
Creative Director - Greg Meyers
Art Director - Rob Baumgartner
Copywriter - Liz Rosenthal