AT&T More Bars in More Places Campaign
We created a series of ads for AT&Ts north east regional markets capitalizing on users identification with images from their daily lives. Each ad was specifically tailored with local images. Each market had distinct messaging and retail offers which required a flexible template. Rich and standard ads were created for each region. Across the campaign, each unit increased interaction and click-through rates which led to a surge in sales.
Client - AT&T
Agency - BBDO
Creative Director - Arturo Aranda
Assoc. Creative Director - Ron Lent
Art Director - Rob Baumgartner
Copywriter - Michael Greenberg